On the surface, social media networks like Google+, Twitter, Facebook and LinkedIn function in a similar manner: you can post original content, you can comment on or share other people's content, you can give kudos to others. For businesses using social media networks to build their brand awareness, reach prospective clients, and stay in touch with existing customers, it's important to understand the ripple effects of these actions.
On the surface, social media networks like Google+, Twitter, Facebook and LinkedIn function in a similar manner: you can post original content, you can comment on or share other people's content, you can give kudos to others. For businesses using social media networks to build their brand awareness, reach prospective clients, and stay in touch with existing customers, it's important to understand the ripple effects of these actions.
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