Multi-channel funnels allow you to attribute percentages of a lead to multiple marketing channels.For online efforts,Multi-channel Attribution, Across Digital Channels (MCA-ACD) is the way to go (and what Google Analytics offers). So, using a multi-channel report like MCA-ACD will assign weight to each of these three interactions, allowing you to gain more insight in to the visitor's journey to conversion.
Multi-channel funnels allow you to attribute percentages of a lead to multiple marketing channels.For online efforts,Multi-channel Attribution, Across Digital Channels (MCA-ACD) is the way to go (and what Google Analytics offers). So, using a multi-channel report like MCA-ACD will assign weight to each of these three interactions, allowing you to gain more insight in to the visitor's journey to conversion.
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Which Marketing Channel is Making You Money [infographic]
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