The Internet has empowered buyers to learn about a company's products and services without having to contact vendors. Instead of phoning a sales person, they search the web for content and self-educate. This is why content marketing has become the single most important part of a marketer's job. Channels that generate new demand, including websites, social networks, ads and sales teams, need all kinds of content to communicate the ideas behind your products and services. Content marketing is no longer a single marketing channel; It is the foundation that powers all marketing efforts. This infographic illustrates why.
Infographic by: papershare.com