With the evolution of mobile technology, the ability to reach customers at the right place and with the right message will change the face of retail marketing. Micro-location and proximity marketing allow marketers to hyper-target customers when they're most likely to buy, while also providing relevant data to marketers to continuously improve the in-store shopping experience. Spending on proximity-based marketing services is expected to reach $2.3 billion globally by 2016.
Infographic By: mdgadvertising.com
With the evolution of mobile technology, the ability to reach customers at the right place and with the right message will change the face of retail marketing. Micro-location and proximity marketing allow marketers to hyper-target customers when they're most likely to buy, while also providing relevant data to marketers to continuously improve the in-store shopping experience. Spending on proximity-based marketing services is expected to reach $2.3 billion globally by 2016.
Infographic By: mdgadvertising.com
The Future Of Proximity And Micro Location Marketing [Infographic]
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