The Future Of Proximity And Micro Location Marketing [Infographic]

Published by Web Desk Monday, December 16, 2013

With the evolution of mobile technology, the ability to reach customers at the right place and with the right message will change the face of retail marketing. Micro-location and proximity marketing allow marketers to hyper-target customers when they're most likely to buy, while also providing relevant data to marketers to continuously improve the in-store shopping experience. Spending on proximity-based marketing services is expected to reach $2.3 billion globally by 2016.

Infographic By: mdgadvertising.com