Consumers have clear brand, product and shopping preferences. Retailers understand this and strive to create experiences that take advantage of these preferences. Digital has largely failed to understand the delicate relationship between the retailer and customer, replacing it with blunt force re-targeting that dazes, dismays and disturbs customers.
Consumers have clear brand, product and shopping preferences. Retailers understand this and strive to create experiences that take advantage of these preferences. Digital has largely failed to understand the delicate relationship between the retailer and customer, replacing it with blunt force re-targeting that dazes, dismays and disturbs customers.
What Consumers Want And How to Give It To Them [Infographic]
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