Trade shows tend to be themed and so will attract people who are interested, at some level, in the products or services that you offer. Moreover, tend to be one of the most expensive forms of lead generation strategy. Here are 7 hot tips designed to multiply the ROI of your show investment:
Have A Lead Generation Plan
The secret to a successful trade show or exhibition is to know, in advance, exactly what you want to achieve - and then craft detailed plans to help you deliver.
Set Goals And Targets
Even if it's your first ever trade show, don't treat it as an exploratory opportunity. Instead, set out in advance the number of well-qualified leads you expect to secure.
Prepare Your Image
Give some serious thought to how you show up during the show. Your signage, design and words are a good start. Make it abundantly obvious what your business does.
Move on from small talk quickly and instead spend time during one-to-ones finding out if the person is a realistic prospect.
Build Your Credibility And Authority
Trade shows and exhibitions can be a great opportunity to position yourself as an expert in a particular niche. Deliver a presentation or run a seminar.
Seamlessly Collect Data
Make it really easy to collect that data and have a robust and quick process for doing so.