It's no surprise that consumers use mobile devices to plan and book travel, but there's a rapidly growing group that toggles from devices when researching and booking travel. Dubbed " The Digital Elite," these hyper-connected travelers earn entry into this high-flying club when they use at least two digital devices to research and book their trips - spending and traveling significantly more than the usual traveler all the while. But don't let the elite moniker throw you. Considering that this customer segment has grown 600% in just two years, it's a group that's fast becoming the norm.
It's no surprise that consumers use mobile devices to plan and book travel, but there's a rapidly growing group that toggles from devices when researching and booking travel. Dubbed " The Digital Elite," these hyper-connected travelers earn entry into this high-flying club when they use at least two digital devices to research and book their trips - spending and traveling significantly more than the usual traveler all the while. But don't let the elite moniker throw you. Considering that this customer segment has grown 600% in just two years, it's a group that's fast becoming the norm.
The Digital Elite: Keeping Up With The Latest Class Of Travelers [Infographic]
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