By providing recommendations based on predictive analytics, these companies are giving their customers the ability to take their brand experiences into their own hands and make customized, educated decisions. This level of personalization supports better customer retention and reinforces brand loyalty. With millions of users each, they are all so successful because they anticipate their customers' wants and needs, thereby eliminating any reason to go elsewhere.
How Companies Are Targeting Customers And Predicting Behaviors With Analytics [Infographic]
By providing recommendations based on predictive analytics, these companies are giving their customers the ability to take their brand experiences into their own hands and make customized, educated decisions. This level of personalization supports better customer retention and reinforces brand loyalty. With millions of users each, they are all so successful because they anticipate their customers' wants and needs, thereby eliminating any reason to go elsewhere.
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