With the range of online resources available, the digital path to purchase is more convoluted than ever. As each customer takes a different path while evaluating buying options, business owners must be prepared to meet them at any stop along the way to their final purchase.
Source: localmarketlaunch.com/Local-Consumer's-Digital-Path-To-Purchase
Source: localmarketlaunch.com/Local-Consumer's-Digital-Path-To-Purchase
