In a multiple-choice question survey, people said that the most common reason to follow brands was to be notified of special offers (70%). Other reasons included shopping, to follow events and to leave feedback. See the infographic below
Infographic by: blog.getambassador.com
Tips For Social Commerce
Make Photographs In Posts Interesting
Use images to set your posts. Consumers want to review of what is being offered before they consider making a purchase. Select photos of your best items that will trigger a visitor to follow through with purchase instead of browsing and leaving.
Post Promotions Regularly
New guidelines on Facebook restrict your storefront from being used as your landing page, so make your best effort to keep posts at the top of your page that will draw visitors into your storefront. This will keep your products first in mind to visitors who receive notifications from your page.
Select A Relevant Cover Photo
Your cover photo is yet another opportunity to set your page apart. It should be pleasing to the eye as well as representative of your brand. Think of this image as your storefront display. Visitors are window shopping, and want to see what is within your store as they land on your page.
"Shop Now" Should Be Your Second App
Default choices can be found at the top of your Facebook page: Photos, Apps, and Likes. While Facebook requires that pictures be listed first, the other three can be re-arranged. This is the opportunity to make your storefront shine!