Digital and social media marketing have revolutionized marketing for every industry. Travel and tourism are no different. Within minutes or seconds, you can reach a wide variety of audience. The best part is you can even choose the demographics of your audience.
When it comes to digital marketing, videos are the most interactive category. In fact, travellers can make their entire plans just by watching videos. Influencers further add to the spice, as travel organisations and industries can do a paid partnership with them. This provides reach to a variety of audiences in a few minutes.
Facebook is on the top in the social media world. And yet again, Facebook dominates the social media marketing landscape by proving to be the most effective marketing tool for travel advertisers. So it's ideal to know how ads on Facebook work. If you don't already have a Facebook page, then consider that as well! Another good platform is Instagram. Whatever the platform is, there are certain pointers to keep in mind and the infographic below introduces a few interesting statistics for you to learn from.
Infographic by: advertising.expedia