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SEO is the practice of increasing a websites organic ranking in search engines. But what's ranking without revenue?
SEO brings traffic, but traffic means nothing if it doesn't convert into $$$. Digital marketing consultants help bring profitable traffic. That's why your consultant should also skilled in.
Digital Marketers skilled in web design not only bring you a beautiful website that reflects positively for your brand, but they also have a solid idea of the web layouts that convert the best.
Digital Marketing who have maintained their own blogs writing have honed their writing skills to write for conversations, people and search engines.
Some niches thrive with traffic from Facebook, Twitter, Pinterest, etc. Many businesses tend to take on social media themselves, but a true digital marketer knows the difference between using social media as a business as a end user.
Analytics, combined with conversion optimization can help you determine where traffic is coming from, and which channels are the most profitable.