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Spotify is releasing new engagement and control features for podcasts on its platform: auto-generated and time-synced transcripts, expanded Podcast Chapters, and updated Podcast Show pages.

 

Podcast transcripts enable listeners to skim through episodes without having to listen through them. On Spotify, transcripts can be accessed from the “read along” section on the screen by scrolling down while an episode is playing.

 

Spotify is now making transcripts richer and easier to follow by making them “more visually and textually accessible.” The auto-transcription feature is built on OpenAI’s Whisper technology, which makes it possible to translate podcasts into different languages. Spotify also plans to further develop this feature in the future, and hints at the ability to add media to transcripts, which could be useful for when a creator is describing an image in the episode, for instance.

Spotify Announces New Podcast Engagement Tools, Including Auto-Generated Transcripts



Spotify has made some changes to its Ambassador Ads program that pays creators to read ads promoting Spotify content. As part of the update, Spotify will no longer enable podcasters of white noise to participate in the program, 1st of October onwards. White noise podcasts are a type of content where relaxing sounds like rain or static are played in loops.

 

The reason behind Spotify excluding white noise podcasters from the program seems to be self-explanatory. Since ambient noises are frequently used as background noises, they don’t really serve the purpose of regular podcasts, which is to engage listeners. Spotify, therefore, believes that their cost isn’t well spent.

Spotify's Ambassador Ads Program to Stop Supporting White Noise Podcasters

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