Top 100 Most Valuable Global Brands 2017 #infographic

Published by Web Desk Tuesday, September 12, 2017

Google, Apple and Microsoft remain the globe’s most valuable brands (in that order), according Kantar Millward Brown’s study. Its rankings combine raw financial value in terms of revenue dollars with “brand contribution,” which entails a percentage that’s based, according to the WPP-owned company, on the “proportion of financial value generated by the brand’s ability to increase purchase volume and charge premium.” Here’s the full top 100 list:


Infographic by: brandz.com

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