A little longer than your average blog post, and more text based than an infographic, an eBook is something which can give a detailed insight into your brand's expertise and understanding of your business field. Not only does it help in lead generation, but also helps in establishing your brand as a leader and expert within your target market.
There’s a tendency to fill writing with needless words; this can bog a reader down in details, distracting from your message. Mastering the art of decluttering words frees you to effectively capture readers’ attention, sparking intrigue and affirming expertise in what you are writing about. Here are some must-have tips to help you do just that…
We asked 280 women plus 36 influential makeup artists to tell us just how they use makeup and what role it plays in their lives. In response we learned about everything from how much their friends and significant others really care about their makeup to how important animal testing is to them. The results will surprise you. Have a look!
You are a seasoned traveler. You’ve got your check-in process down to a science and know how to board quickly and efficiently. So when you walk into the cabin and find that the person in front of you has overpacked and is hogging bin space or the person next to you has opened up a pungent snack, you can’t help but cringe and brace yourself for the long flight ahead. To help you manage these two troublesome passengers and a handful more, we created this visual on how to deal with the worst airplane etiquette offenders.
It seems like every week some new technical breakthrough is announced, and as a result the working world looks very different to how it did 20 or even 10 years ago. So which current jobs will suffer the same fate as the milkman and the switchboard operator due to advances in technology over the next 20 years? Read on to find out whether the robots are coming for your job!
Science has told us that we remember visual cues better than words. Scientists have seen more activity in the brain regions related to memory when we “encode” these visual memories than when we “encode” words. This is why slide decks work so well with pictures. You are more likely to recall a picture of a beach than just the word beach. In fact, studies have shown people recalling up to 2,000 photos with up to 90% accuracy.
The way we work is changing. With five million UK workers already employed on-demand via services such as Airbnb and Uber, the balance is shifting between those who use ‘gig’-work to supplement an old-fashioned 9-5 job and those for whom a networked society means no longer having to show up at the office. This is not just about a few rootless freelancers making the Internet work for them – it is a revolution in the economy of work. Here we take a look at a breakdown of the challenges and opportunities facing freelancers and authorities alike in the wake of the gig-economy.
Sears and Roebuck made their name by selling all those things you couldn’t get at the local general store by mail. A hundred years ago it wasn’t uncommon to buy your house in pieces from the catalog and get it delivered to you in the mail. Then highways and supermarkets and automobiles took over the landscape and mail order fell out of favor until the internet once again made having things delivered convenient. Now you can press a button in your laundry room and a drone will deliver laundry detergent right to your door. There’s just one problem- if you’re not home when you get that delivery someone might steal it.
Actions speak louder than words —before you’re even given the chance to prove yourself at a new job, you need to make sure your body language doesn’t sell you out at the interview stage. Employers are looking out for a variety of things when you sit down opposite them in an interview. Eye contact is an important one. Two-thirds of employers say that lack of eye contact is the candidate’s biggest mistake. Have a look!
Iceland is fast becoming one of the top destinations to visit in Europe, with more and more eager visitors landing on its chilly shores day after day. One aspect of Icelandic life that doesn’t always get the airtime it deserves however, is the country’s food and traditional delicacies, which is a shame, as the nation’s unique climate allows it to grow and cultivate a range of crops and meats that have a taste that has to be sampled to be believed.
As technology advances, video has quickly become the preferred medium for consumers and advertisers alike. Whether it's desktop or mobile or in-app or web, video consumption will be sharply on the rise for the foreseeable future. As video is eating up more consumer time spent with media, advertisers have also flocked towards the medium, bringing their ad dollars with them.
Choosing someone to be a business partner can seem like a daunting task. Do you go for that friend you’ve known since high school or a family member? How about that ex-colleague, or maybe even a complete stranger? With so much to consider it’s clear to see why 80% of business partnerships fail. Have a look!
For many of us, writing is just a practical tool. We use it to communicate our thoughts, ideas, and experiences with other people. Other times we use it to share information, persuade, or as a creative outlet. Most of our writing today comes in the form of academic work, emails, and social media posts. You may think that outside of these uses, writing may not be able to play a role in your life. However, considerable scientific research is showing that writing has exciting health and wellness benefits too.
Aww flowers… we can’t get enough of them. Especially on Instagram. Whether it’s a snap of a birthday bouquet, perfectly laid out flat photo or an extravagant display of red roses, flowers are reigning social media and are here to stay. With thousands of images shared daily, there is a lot of competition when it comes to the floral snaps. Do you know which flowers made it to the Instagram hall of fame in October 2016? Check our infographic to stay on trend!
LinkedIn has long been known as the top social platform for B2B marketers, with the professional focus of the network aligning it more closely with internal business operations, as opposed to customer-facing opportunities. Underlining this, LinkedIn has released a new infographic which outlines the key strengths of the platform from a B2B perspective. Take a look!
74 trillion emails are sent every year, and for some people, the amount they receive is getting to be too much. According to the infographic and research from Proactive Marketing, direct mail may actually be on the rise as a result of this email overload. Learn more about the differences of direct mail and email in the infographic below:
Did you know more than 60% of UAE shoppers have shopped from other countries online and B2C cross Border E-commerce trade Volume in Middle East and Africa is estimated to reach 26 Billion by 2020. Check out our infographic on "Cross Border E-commerce Shopping in UAE" for latest statistics and trends.
If you’re reading this, you probably already know that video is an important part to accelerating the journey from prospect to customer. And you probably know that video is more than just a top-of-funnel asset, more than a brand awareness tool, and that consumers are craving video content more than any other type.
Many go to auctions looking to get a great deal, yet at times, demand outdoes everyone’s expectations and price tags soar to obscene heights. BullionVault took a look at some of the most expensive items to leave the auction block…and you have to wonder if the next lowest bidder breathed a sigh of relief.
Who doesn’t love a good food truck? They are fun and different and you often find them in unexpected places. But did you know food trucks also make great businesses? Small business owners often have a difficult time raising the capital needed to start something like a restaurant- there can be a lot of overhead in a traditional brick and mortar restaurant. But opening a food truck is a lot more accessible because there’s so much less capital needed to get started. It’s also a great flexible way to start a business - if you don’t like your location you can move, and if you don’t like your menu you can change it. You can also decide to only operate on the busy weekends or for lunch time in the corporate office parks.
This five step guide will take you through everything you need to know when it comes to solving the Rubik’s Cube. It is really simple, you just have to follow the steps and you will be solving the Rubik’s Cube in less than two minutes (yes, that quickly!).
This guide on How To: Solve a Rubik's Cube will take about 45 minutes to learn, but once you have you can impress all your friends with how you can solve one of life’s great mysteries: How To Solve a Rubik's Cube.
This guide on How To: Solve a Rubik's Cube will take about 45 minutes to learn, but once you have you can impress all your friends with how you can solve one of life’s great mysteries: How To Solve a Rubik's Cube.
Bee populations around the world are declining steadily, which could have devastating impacts on our food supply, health, biodiversity and economy. One thing you can do to help these furry pollinators from dying out is to plant bee-friendly plants. You do not even need a garden - a window box or a few pots placed in a sunny sheltered spot will do the job. Here we explore some of the easiest annuals that can be grown from a packet of seeds, in a container pot, and will provide flowers all summer long.
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