Social Do-Gooders #Infographic - Visualistan -->

    Social Items

Social Do-Gooders
With social activism on the rise, more brands are aligning themselves with philanthropic causes in hopes of burnishing their reputations—and their bottom lines. But while a simple donation to charity might have sufficed in decades past, today’s younger consumers expect brands to go above and beyond when it comes to supporting different causes, according to a new survey of 1,000 U.S. adults conducted by marketing research firm Toluna. “Simply doing good is not enough; brands that wish to reach millennials through cause marketing must create a personal connection,” explained CEO and co-founder Frédéric-Charles Petit. “As the purchasing power of millennials expands, brands will need to give greater attention to carving out a corporate social responsibility platform that consumers can identify with.”
Social Do-Gooders
Infographic by: www.adweek.com

Share This Infographic On Your Site

Social Do-Gooders #Infographic

Social Do-Gooders
With social activism on the rise, more brands are aligning themselves with philanthropic causes in hopes of burnishing their reputations—and their bottom lines. But while a simple donation to charity might have sufficed in decades past, today’s younger consumers expect brands to go above and beyond when it comes to supporting different causes, according to a new survey of 1,000 U.S. adults conducted by marketing research firm Toluna. “Simply doing good is not enough; brands that wish to reach millennials through cause marketing must create a personal connection,” explained CEO and co-founder Frédéric-Charles Petit. “As the purchasing power of millennials expands, brands will need to give greater attention to carving out a corporate social responsibility platform that consumers can identify with.”
Social Do-Gooders
Infographic by: www.adweek.com

Share This Infographic On Your Site

Related Post

Disqus Codes
  • To write a bold letter please use <strong></strong> or <b></b>
  • To write a italic letter please use <em></em> or <i></i>
  • To write a underline letter please use <u></u>
  • To write a strikethrought letter please use <strike></strike>
  • To write HTML code, please use <code></code> or <pre></pre> or <pre><code></code></pre>
    And use parse tool below to easy get the style.
Show Parser Box

strong em u strike
pre code pre code spoiler
embed

Subscribe Our Newsletter

Notifications

Disqus Logo