How is Your Pricing Strategy Affecting Brand Associations? Perception about a brand's values, personality, and heritage all factor into customer sentiment about a brand. But what about price? Pricing plays an important role in shaping customer perceptions. While price promotions can lead to short-term gains, price wars can dilute brand value in the long-term. Managing the way pricing influences brand associations is essential for brands and manufacturers. Pricing strategy affects brand equity, and it's essential to understand how consumers determine brand value and what role pricing plays. So how can you manage the role of price?
Infographic by: wisepricer